As you might remember we have previously discussed mobile trends and predictions on the Nimbuzz blog. We have looked into the smartphone application market share and its evolution and the VoIP predictions for 2013. Now we come back with some more interesting numbers gathered from around the web.
The International Data Corporation recently released it’s Worldwide Quarterly Mobile Phone Tracker report on and here are the takeaways:
- 54.7 million units shipped in the first quarter of 2010 (1Q10), up 56.7% from 1Q09
- 21.7% growth of the overall mobile phone market
- 18.8% of all mobile phones shipped in 1Q10 are smartphones, up from 14.4% in 1Q09
As the guys from Cellular-news point out: “The smartphone market’s growth is impressive too when contrasted to the 38% growth in the fourth quarter, which is typically the strongest of the year.”
IDC predicts that 2010 will be a year of large-scale consumer adoption of smartphones and I think they are right. I mean a lot of what is happening in the mobile industry points to this. In my opinion there are 5 important signs that support this idea:
1. Google’s Android gets more and more attention. With cool new devices that pack an amazing set of feature and offer all the nice advantages of the Android OS, the competition among manufacturers rises and the mobile phone prices will drop making it more affordable for the regular folk to get his hands on a super capable device like: HTC Incredible, Nexus One or the new Sony Xperia.
2. The mirage of the proprietary Operating System. As we some of you know Samsung will soon join the Smartphone arena with its in house developed O.S. the Samsung Bada. This way they aim to compete with the mobile operating systems like iPhone, Android, Symbian and Windows 7. I am certainly looking forward to see more of it, especially since the rumors are that the Bada SDK has face recognition feature built in, so developers can use it in their apps. Pretty cool.
Samsung is not alone on this path, HP has joined the game a few days ago when they acquired Palm. This big step will give them the advantage of having their own O.S. and they will be able to decide what features go in their mobiles. Although it just happened and we don’t have any info on what are their plans, I am pretty confident that by the end of the year we will hear some rumors around HP smartphones.
3. Betting on hardware and supporting it up with improved operating systems. As you know, Nokia is in full process of upgrading Symbian and all eyes are on them. The newest mobile, the Nokia N8 packs some awesome features like a 12Mp camera that shoots amazing HD, capacitive touch screen, Ovi Maps with free car & pedestrian navigation and much more. Besides, the new Symbian3 and expensive new mobiles, Nokia is also thinking about the emerging markets that have a great influence on the sales figures. That’s why they just came up with a new new low-cost messaging phones – Nokia C3, C6 and E5 that promise simple, social and affordable features with a QWERTY keyboard.
Another company that works on improving its operating system is Microsoft. With the new Windows Mobile 7, they promise a complete redesign and a new structure. They are ditched the Windows similarity with a task bar and a start menu and they heading to a new more social oriented look and feel. Also they have set some minimum requirements for all the windows phones: 5 specific hardware buttons. Again, something I am looking forward to!
4. iPhone 4G HD. Yes, it’s coming in June and from the preview, this one looks awesome! Again, the guys from Apple are setting new standards in design and functionality… and with the rumors of HD video recording, makes me want to queue for the notorious line . Once the new iPhone 4G HD will be released then we can expect a drop in the prices of the older models, so this is a win for everybody: for the early adopters and for the mass market that will befit some cool features with lower prices.
5. Smartphone downloads from mobile App Stores will peak in 2013. As they guys from Cellular-news present, the App market keeps on growing and growing and by the end of 2013 it will peek somewhere around 7 billion. This only strengths the points above, backed up by some huge numbers from app stores the smartphone market has nowhere to go but up.
Ramon Llamas, senior research analyst with IDC points out “Consumers will gravitate to smartphones not just because the devices themselves look ‘cool’ and ‘slick’, but because the overall experience aligns with their individual tastes and demands. Users are seeking – and finding – experiences that are intuitive, seamless, and fun.” When buying a new mobiles people will first look and see what cool apps can they install on the device, what can the mobile do besides taking pictures and connecting to internet. The hardware features will not be an option but a standard.
And talking about apps, Nimbuzz is for sure one of the must have apps for all smartphones. Nimbuzz offers you a simple solution for a really basic need: communication. Looking at a recent research among teenagers I was surprised by the numbers:
- 11% of teens send more than 200 texts/day
- 33% of teens send more than 100 texts/day
- 54% of teens send texts daily
- 64% use their mobiles to share pictures
- 32% use their mobiles to share movies
With more than 200 texts per day it seems that their conversation is more a chat rather than exchanging messages and I wonder why not use Nimbuzz for all of the above?
Instead getting an expensive plan that covers unlimited texting, sending pictures and movies, why not get an unlimited data plan and start communicate with all your friends for free and send them pictures, movies or songs from one place. One simple to use real time contact list that puts together all your friends from Facebook, MSN, Gmail and more for free chatting, texting and sending files… I think this is a must have app that will thrive in the growing market of the smartphones.
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